Most trading card packs hide the odds of winning rare cards, study finds
Physical trading and collectible cards such as Pokémon and sports cards have become more popular since the COVID pandemic. These cards are sold in packs that contain random cards, and most packs do not include highly desirable cards. Because a few packs contain rare chase cards, many consumers, including children, buy large numbers of packs hoping to find those rare cards.
Pokémon, sports and other physical trading and collectible cards have been around for decades but have surged in popularity since COVID. These cards are usually obtained through gambling-like packs containing random cards. Most packs do not offer any highly desirable cards, but a few packs will. Consumers, often including children, therefore buy many packs in the hope of obtaining rare chase cards.
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